Home > News & Events > Arabic website translation

Arabic website translation key for marketing as Singapore companies target the Middle East

At a business forum in 2005, Senior Minister Mr.Goh Chok Tong had urged Singapore companies to look beyond China, India and other regional markets and take advantage of the business opportunities in the Middle East.

Since then, there have been several efforts made by the government and the private sector to boost economic ties with the region. Several Singapore companies are planning to or have already made their foray into this emerging market for the country.

In this connection, the International Enterprise (IE) Singapore and International Trade Institute of Singapore (IT IS) are organizing a half-day seminar, "Penetrating World Markets : Doing Business in Middle-East with Special Highlights on Saudi Arabia", aimed at helping companies enhance their internationalisation strategies for the Middle East.

The seminar will be held on Thursday, September 14, 2006, between 9.00 am and 1.30 pm at the Training Room 2 of International Trade Institute of Singapore. Seminar fees, which include seminar materials and lunch, are SG$100.

At the seminar, Mr Meshari S. Al-Khaled, Director General of Saudi Arabian General Investment Authority (SAGIA) Singapore, will give a glimpse into the investment environment in the Middle East. There will also be a talk on the business & cultural differences between Singapore and the Middle East, which businessmen should take note of for a successful sojourn into the Middle East. In addition to a couple of other talks, including a case study, there will be ample networking opportunities for attendees at the event.

Professional Arabic translations: key for effective marketing & communications

As Singapore companies tap into this emerging market, one of the challenges they are bound to face is in their business communication and marketing.

While English is quite common in most parts of the Middle East, the ideal strategy would be to communicate in Arabic; communicating in their own language will help bridge linguistic and cultural barriers more easily and help forge better business relationships.

Professional, native Arabic translators who understand the cultural nuances of the Middle East will therefore play a very important role in ensuring success of the internationalization (and localization) efforts of Singapore companies.

One of the important first steps that organizations in Singapore desirous of exploring the Middle East markets can take is to 'localize' and translate their websites into Arabic. Today, websites are often the first things that prospective business partners look at when evaluating potential business relationships, and there is nothing better than communicating in Arabic with an Arabic-speaking audience.

Another advantage of having their websites translated into Arabic is that companies can do this much before they actually establish a physical presence in the region. With vernacular search engines becoming so popular, companies that have carried out website translations in Arabic will be more likely to be found by those that haven't. There is a significant competitive advantage for companies that decide to do website translations and organically "attract" attention from potential business partners.

Of course, while adopting this strategy of 'advance' website translations to create an initial interest, Singapore companies must also note that their website communication is consistent with their offline marketing communication.

Nihongo Bashi is a Singapore translation agency, providing professional Arabic translations by native translators. We provide high quality Arabic translations for websites, marketing collateral, documents, software and more. Our excellent project management and well defined processes will ensure that you can carry out your localization project reliably and extremely cost-effectively. We also provide website translations in Chinese, Japanese, Korean, Malay, hindi and other major Asian languages. Contact us today to discuss your specific requirements.

See related articles :
Website translations: Monetize content & boost online revenues